You're on your third CMO in two years. The board wants answers. Sales says marketing is broken. Marketing says sales doesn't work the leads. You can't tell which one is right.
You're not alone. This is the most common growth-stage marketing pattern in B2B SaaS and online marketplaces. The problem usually isn't the CMO, or the sales team, or the marketing team — it's everything around them. The Marketing Teardown™ is two to three weeks inside your business finding what's actually broken, and writing it down in plain language. You'll get the answer, not a deck.
McKinsey will sell you a beautiful deck. I'll tell you what's actually wrong with your business.
Each one is built around the same principle: go where consultants don't dare, and where AI can't think to look.
2–3 weeks inside your business. Interviews, observation, data. The honest assessment of why marketing isn't compounding — and what to fix first.
Marketing → SDR → AE → close. Where leads are leaking and why deals aren't landing — surfaced through the conversations no one else has time to have.
For founders without a CMO yet. Two days a week. I run the function, ship the work, and hire your permanent CMO when the time is right.
Monthly retainer or a non-executive director seat. A peer for the sitting CMO. A sounding board for the CEO. The hard call when you need one.
Senior marketing leaders only. 1:1 monthly. The peer who's done the job — not a generalist coach reading from a manual.
Anonymised for v1. Named versions land as permissions come in.
Marketplace was hemorrhaging job posts and over-indexed on paid search. Cut A$13M from non-brand paid search. Built a brand. Doubled supply-side subscribers. Drove first-time profitability ahead of IPO.
SEO and SEM were softening. Months of evidence-led conversations to bring the CEO around. Paid search rebuilt around Google AI tooling. Content restructured for AEO. Record monthly new business.
One- and two-day sessions for leadership teams. ICP work, GTM alignment, marketing-sales reset, brand positioning offsites. Senior team only.
Most marketing audits diagnose the plan. The plan is rarely the problem. Here's where to actually look — and the seven recurring growth blockers I find every time.
Read →Most founders hire fractional too early or too late. A practical decision framework — by stage, situation, and what's actually on fire — for picking which model.
Read →Two-sided marketplaces. B2B SaaS. AU and APAC. From −25% YoY to record-breaking growth. From a A$25M paid-search habit to a brand that displaced Meta and Google. From an AI-skeptic CEO to a +50% qualified-lead lift in a single quarter.
I've taken my lumps and learned to find what's actually broken faster than most people learn to write a brief. Now I do that for other companies. I'll give you the truth — kindly, but I'll give it to you. Marketing is genuinely hard. You're not stupid for being stuck. You just need someone who's been in the room before — and is willing to say what most consultants won't.
30-minute intro call. No agenda, no slides, no qualifying gauntlet. Tell me what's broken and I'll tell you whether a Teardown, a fractional engagement, or just a frank conversation is the right next move.